Poches & Fils addresses the need for custom apparel in a unique fashion: buyers choose from a wide range of clothing options, then select a pocket from over 100 signature designs.
They came to us seeking a partner that would help them reimagine the online shopping experience, while staying true to their brand—and that's exactly what we delivered.
Leveraging the definitive ecommerce platform
Although the shopping experience is completely made-to-measure, we leveraged Shopify's powerful features to handle some of the heavy lifting: products and variants, payment processing, analytics, checkout, gift cards, etc.
We extended its abilities by building custom microservices that were embedded directly in the online store. Updating specific parts of the platform independently became possible, and proved to be hugely beneficial for reliability and scalability reasons.
Keeping the customer engaged
We ensured that customers were experiencing the distinct Poches & Fils brand throughout the entire shopping experience. From the time they land on the website, all the way to when they receive their order, that signature Poches & Fils playfulness is ubiquitous.
Since launching in late 2016, customer reception has been overwhelmingly positive, and Poches & Fils' figures have never looked better.
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